How To Research Publishers

Well, Flash Fiction has passed.  The comments are coming in and as you work on your revisions it hits you: you’ve really got something here!  You should publish this!  But where should you look?  Should you just google publishers and hope for the best?  (Short answer: no.)

I mentioned this briefly in my post about the Submission Checklist.  For a refresher, the first step in getting published is to research your market finish your story.  Sorry, got ahead of myself there.

What kind of story do you have?

This assumes that you have a finished story that you’re satisfied with, now you’re just looking to find it a good home.  Before you get started you need to categorize your story.

  • Genre
  • Style (is it literary? humorous? appropriate for young audiences?)
  • Word Count:
    • 0 – 300ish Micro Fiction
    • 300ish – 1,000 Flash Fiction
    • 1,000 – 5,000 Short Story  (Ok, some markets allow up to 10,000 or 12,000 for short stories but most I’ve seen top out around 6,000 max.)

For this example let’s say you’ve got a Mystery, in the style of a hard-boiled noir, approximately 2,500 words.  It has some gratuitous language, but at this point you’re not editing, just noting that could be an issue.

Searching for a Publisher

The next step is to search for markets by genre.  The Submission Grinder and Duotrope are both excellent sites for researching potential publishers and tracking your submissions. Why not Google?  Well, I’ve used it occasionally, but it’s not very useful.  You’ll occasionally find lists of publishers or sponsored content, but sometimes the information is out of date and a publisher may have closed.  You really need a dedicated site to find the best results.

I’ve used both and recommend either of those two sites above, but because The Submission Grinder is free to use, I’m going to use that one in this post.  Feel free to follow along.

To search you don’t need an account.  To log your submissions you do.  Let’s just worry about how to search for now.


Ok.  So you click on the search field and then fill out the basics for your story.  Leave it as general as possible to pull the most results or use the filters to slim down.  I find that Story Subject and Story Style are best left blank – hardly any market uses those fields, even if they accept stories in that style.  The best thing is is fill in these three fields:

  • Genre
  • Story Length
  • Minimum Pay Scale
    • Pro: $0.06 per word or more
    • Semi-Pro: Usually between $0.01 and $0.05 per word
    • Token: Less than that.  Usually $5-$25 per story regardless of word count.

Applicable markets will fill in below, with Genres, Lengths, Payment Rates and Average Response Days listed on the side to help you pick what to find.  Once you find one that’s interesting click on the listing.


Here’s a magazine that looks like a good fit for my example.  Since the piece is Noir in nature, their descriptive paragraph should catch your attention.  The other info seems to fit with the other criteria, so you should click on the Website and Guidelines links (in the red box) to read more about the publisher.

That’s important – sites like The Submission Grinder are primarily a search engine/database.  It’s up to you to continue researching the publication by going through the website and reading the stories available.  If you still think you can see your story fitting in with them go ahead and check out their submission guidelines to polish your piece.

If your story is a little over their word limit (10-20%) you can probably trim down enough to fit it to their limits without major revisions.  If the language is a little coarse/content is a little too grim you can do an edit to tone things down.

Which Publisher is right for me?

So how do you pick who to submit to?  Determine what your priorities are.  Pro-paying markets are always going to be more competitive.  Maybe you want to submit it to several places at once, so you only pick publishers who accept simultaneous submissions.  Maybe you want ones with the quickest turn-around because you hate waiting for an answer.  (Note: you may be in the wrong field if patience isn’t your thing.)

I personally like to pick magazines that I enjoy reading, whose stories I admire, and whose content seems to gel well with my own voice.  I feel like those magazines are the ones that have the highest chance of accepting me, even if the money isn’t as good.  If you’re getting a lot of rejections and you know that the work is good try shopping out your story to a lesser known market in a different pay bracket.  Smaller publishers are hungry for good stories – don’t overlook them.

Have a publisher you love that needs a little attention?  Want to ask about one you’ve found?  Leave a note in the comments!


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